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Why Flipkart Founder Has Come Out In Support Of Rival Snapdeal

Why Flipkart Founder Has Come Out In Support Of Rival Snapdeal

Flipkart founder Sachin Bansal on Wednesday prolonged his support to rival etailer Snapdeal, which has come beneath hearth from some users over feedback made by its brand ambassador and celebrity Aamir Khan. Flipkart and Snapdeal are rivals in domestic e-commerce trade valued at round $20 billion.

Ratings for Snapdeal's app on Google Play Store took a beating on Tuesday after many customers downrated the app to protest in opposition to what they called Aamir Khan's comments about perceived "rise in intolerance" in the country

"As an individual, as a part of this country as a citizen, we read in the papers what is going on, we see it on the news and positively, I've been alarmed. I am unable to deny. I've been alarmed by a number of incidents," Mr Khan said on Monday whereas speaking at the Ramnath Goenka Excellence in Journalism Awards. (Learn the complete story right here)

The 50-12 months-old actor had mentioned that he additionally feels that the sense of concern and insecurity has been growing.

In the meantime, Snapdeal issued a statement saying, "Snapdeal is neither connected nor performs a job in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate younger Indians focused on constructing an inclusive digital India. Everyday we are positively impacting 1000's of small companies and tens of millions of shoppers in India. We are going to proceed in the direction of our mission of creating one million successful on-line entrepreneurs in India."

The Delhi-based company had signed up Aamir Khan as its brand ambassador in March this year.

This isn't the first incident of apps being focused by online activists - earlier this yr, Flipkart coupons (Related Site)'s app obtained plenty of one-star ratings for its assist of zero-score plans, which it will definitely backed down from.

Snapdeal hasn't yet issued an official assertion on the problem; it continues to make use of a banner with a photograph of Aamir Khan on its official Twitter handle. Bansal went on to answer to feedback his tweet received saying that "folks change their opinions and get new ideas all the time. Manufacturers can't know that at the time of signing up."

Flipkart confronted the same assault from users earlier this yr when news of the company's affiliation with Airtel Zero (a zero score service that was seen as violating internet neutrality norms) broke. The backlash from users on social media and campaigns to boycott the app compelled the corporate to withdraw its help for the program.
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